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First Ever Solar Industry Survey Gives Women Homeowners and Moms Opportunity to Voice Their Solar Marketing Preferences

Solar Industry Women, Mom Bloggers, and Female Brand Enthusiasts Join Together to Promote “Shining a Solar Marketing Light on Women”

marketing solar to womenNEW YORK & LOS ANGELES, Wednesday, October 9, 2013 – A cadre of solar industry professionals, prominent mom bloggers, and leading brand marketers today announced “Shining a Solar Marketing Light on Women,” a first ever survey reaching out to American women homeowners and moms to understand their communication preferences related to solar. With a combined reach of nearly 15,000 bloggers, the mom- and women-oriented networks of Bookieboo.com and TheBloggerConnection.com have joined forces with the solar industry’s popular #SolarChat community and solar industry marketing professional, Glenna Wiseman, to get the survey out to as many women in America as possible.

The results of the survey will be introduced at the solar industry’s preeminent event, Solar Power International, by Raina Russo, founder of #SolarChat, and Wiseman at a presentation of the same name on Tuesday, October 22, 2013, in Chicago, Ill. The findings will also be discussed at a future #SolarChat online event to be held on November 13, 2013, from 2-3 p.m. PST. Panelists will include Russo, Wiseman, and representatives from The Blogger Connection and Bookieboo.com.

Russo, a solar professional, solar homeowner, and mother of two, says, “Women across America overwhelmingly guide the purchasing decisions in the average household. They also carry with them an intuitive nature to create a better future for their children. Understanding these two significant attributes can assist the solar industry in communicating and connecting with such an important consumer base, one that has the potential to increase the adoption of solar nationwide.”

“As the solar message moves out to wider audiences in America, we are excited to give women a voice to help the industry understand their communication preferences,” adds Wiseman, founder of Identity3, six-year solar industry marketer and author of “What Women Really Want from a Solar Sale,” a recent Solar Power World article featuring noted marketing to women authority, Marti Barletta.

“I’m very excited to be a part of this project because solar energy is not just important to me but should be important to everyone,” says Rachel Ferrucci, owner of The Blogger Connection. “A clean, renewable fuel source will improve our lives but more importantly, our children’s lives.”

“We work with some of the best mom-oriented brands and bloggers in social media,” explains Leah Segedie, founder of Bookieboo, LLC, and owner of a solar power system on her residence in Simi Valley, Calif. “Clean energy and lower utility bills are important priorities for the health and wellness of our digital mom communities. We are excited to be part of this effort to give women a voice in how they want to have solar marketed to them.”

The Shining a Solar Marketing Light on Women survey will be open from today, Wednesday, October 9th through Wednesday, October 16th.

About Bookieboo LLC
Established in 2007, Bookieboo LLC is the largest health and fitness-inspired blogger network and consulting firm working with digital moms. The firm is operated by Leah Segedie, one of Cision Media’s Top 10 Most Influential Mom Bloggers, and the network of over 7,600 bloggers comprised of mostly moms who have interests in health, parenting, fitness, beauty, lifestyle, wellness, and frugal living themes. Ms. Segedie is also the creator of ShiftCon, the first eco-wellness social media conference, launching October 2014.

About The Blogger Connection
The Blogger Connection, owned by Rachel Ferrucci, a social media architect, is a consumer insight network of social media influencers and evangelists across the USA and Canada with a network reach of over 50MM people. The Blogger Connection builds brands by harnessing the power of its influencers to create authentic, compelling, and engaging branded content, delivered to targeted audiences utilizing the power of social media networks.

About #SolarChat
Since its inception in November 2011, #SolarChat, a think-tank utilizing the power of social media to discuss issues related to solar and renewable energy, has connected thousands of solar professionals in Twitter discussions generating an average of 4.5 million impressions per online event. #SolarChat also hosts in-person “TweetUps” and other networking events in conjunction with major solar industry conferences. The organization’s online social communities amplify the message of making solar a reality for every home and business across America. For more information, visit EcoOutfitters.net/blog or contact Raina Russo via raina.russo@solarchat.org.

About Identity3
Identity3 is a marketing services company founded by solar industry marketing professional, Glenna Wiseman, to leverage the unique marketplace identity of solar, renewable energy and green economy companies to fuel their growth.


Post Written by
For Raina Brett Russo, taking care of the environment is a necessity, not an option. Having grown up in Israel, a place where conservation is required and solar hot water heating is the norm, Raina knows the importance of solar energy. Through her work with the EcoOutfitters.net team, Raina found a way to help grow the solar industry in a significant way. As the founder and host of #SolarChat, a bi-monthly "gathering" on Twitter, Raina and her team have created an engaged solar think-tank community that comes together regularly for collaboration and networking with the ultimate goal in mind of spreading the solar message.

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