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#SolarChat on 12/7: Bringing the Awareness of Solar Energy Into the Mainstream

Join @EcoOutfitters for #SolarChat on Twitter on December 7th from 2-3 p.m. ET. We will discuss ways to bring the awareness of solar energy and its benefits into the mainstream. What are the challenges? The victories? What marketing campaigns and programs have worked (or not)? What are the lessons learned? How do you and/or your organization plan to be more effective in your outreach this upcoming year?

Moderated by solar champion Raina Brett Russo, president and co-founder of EcoOutfitters.net, #SolarChat welcomes solar and renewable industry experts and consumers who are “solar curious” to discuss relevant issues like solar energy, solar PV, solar hot water, solar pool heating, and related subjects.

This week’s chat will also be joined by Jeff Wolfe (@Jeff_groSolar), P.E., CEO and co-founder of groSolar, and Tor Valenza, a.k.a. “Solar Fred” (@SolarFred) and the founder of UnThink Solar.

Wolfe is a recognized leader in the solar industry with one of the most credible voices on solar energy policy in the United States. He has led groSolar to become one of the nation’s largest and most reputable large commercial and utility scale solar engineering, procurement and construction (EPC) firms, serving the 1-30 megawatt photovoltaic market.  groSolar also serves the residential solar market through it nationwide distribution network of more than 1,500 solar contractors.  Wolfe is PV Division Chair of Solar Energy Industries Association (SEIA), part of the Union of Concerned Scientists and one of only 1,000 people trained in giving Al Gore’s climate change presentation.  Wolfe has also testified before the US Senate as well as state legislatures numerous times.

As founder of UnThink Solar, a strategic communications firm, and a solar advocate for more than 25 years, Valenza helps solar companies reach solar customers through innovative messaging, branding, and social media communications. His firm’s clients have included AEE Solar, Free Hot Water, One Block Off the Grid (1bog.org), Panasonic, SolarPowerRocks.com, SolarCity, and others. In addition, his RenewableEnergyWorld.com blog offers free solar marketing advice and encourages solar companies to step up their solar marketing and solar advocacy campaigns.

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#SolarChat provides an opportunity to connect homeowners and qualified installation professionals, to demonstrate the affordability and environmental impact of all types of solar solutions, and to educate consumers on this emerging field. “We believe in the power of solar to change the world,” says Russo. “We hope #SolarChat will further advance EcoOutfitters’ goal of making solar a reality for every American home and business.”

For those new to Twitter, a hashtag (#) is an easy way to find and follow people who are tweeting about a certain topic. #SolarChat has a simple mission: Curious consumers, energy experts, and installation professionals can tune into Twitter at the designated chat time to share advice and resources, weigh in on discussion topics, pose questions or concerns, and work together to advance solar awareness.

#SolarChat is held on the first and third Wednesday of every month from 2-3 p.m. ET.

Read more about #SolarChat


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